In-wear-itance

Campaign Mockup for Acne Studios

Acne Studios crafts clothing and accessories so timeless, both aesthetically and durably, that they’ll live well beyond your closet.

These aren’t just clothes. They’re future family heirlooms.

The kind of clothes your kids will beg for, bicker over, and even contest your will over.

Good taste should be inherited.

rationale.

Let them squabble.
Let them circle the closet like vultures.
Let them whisper about who deserves the coat, who earned the boots, who was closest to you and your perfectly worn Acne jeans.

Let the will be contested—not for the house, not for the china, but for the wide-leg trousers you wore in your salad days.

At Acne Studios, we don’t make clothes for seasons.

We make objects of obsession and inheritance.

Our garments aren’t just worn. They are willed.

This is In-wear-itance.

Crafted to be fought over.
Designed to divide siblings.