This is a place called Timberland

Campaign Mockup for Timberland

95% of the things we complain about everyday come from our phones. The news, posts of your ex-girlfriend with her new boyfriend that looks suspiciously like you, spam emails–you get it.

We just put our phones down and go outside to a place called Timberland.

rationale.

New York never shuts up.

It’s a symphony of sirens, subway delays, street preachers, and influencers live-streaming in traffic.

Your phone’s always blowing up. Your inbox is a graveyard of “just circling back” emails. Your feed is a carousel of humblebrags. Even the pigeons have anxiety.

But beneath the noise, this city still has magic. 
You just have to stomp your way back into it.

So lace up your Timbs. 
Not for fashion week.
But for the cracks in the pavement where weeds punch through.
For the forgotten trails of Inwood, the overgrown corners of Prospect Park, and that one tree on your block that somehow made it.

There’s a wilder version of this city waiting. 
And you won’t find it on a TikTok.

This is a place called Timberland.

manifesto.

OOH.

CTA: QR leads to Google Maps

Once you scan the QR code on our OOH ads, you will be directed to places called Timberland on Google Maps.

stunt.

Social Media Video

credits.

Creative Direction

Art Direction

Copywrite

DP for Social Video

Talent for Social Video

Zane Harter, Angela Kwon

Angela Kwon

Zane Harter