Mad Under
Photography/Creative Direction for Social
Angela has been photographing and leading creative direction for Mad Under, a luxury boutique in Manhattan, with a focus on both function and form.
Her visual direction—defined by a soft color palette, clean compositions, and thoughtful prop choices—presents the brand with clarity and intention. She also curates the flow of their social feed, keeping the visual story cohesive and thoughtfully aligned.
rationale.
credits.
Creative Direction
Photography
Styling
Angela Kwon
Angela Kwon
Callie
copyright by Angela Kwon